Never Accept Ordinary
Winter Cold and brisk winds blow. And the season brings giving. Brands give us belief. Spring Earth is renascent. We leave the grey for yellow. Branding is healing. Summer Long sun heats the air. We create cool for balance. Branding is feeling. Fall Orange, brown, and red The art of learning returns. Branding gives meaning. [...]
Parents, Before you invest in headshots, singing lessons, electronic press kits and all the other typical things that parents think they need to prepare their child for childhood stardom, read this article and make sure your plan for marketing and protecting your child is tight. As an entertainment marketing professional, a record label owner, and [...]
There’s power in gratitude. This power will benefit your life as a whole, which includes your business/career. Gratitude. The idea is simple: Be thankful for the seen and unseen in your business at all times. Your Team Your talent and their productivity and efficiency during their time on-the-clock are crucial assets to your business’s success. [...]
Passion without action is disrespectful. It’s disrespectful to yourself and to those who depend on your productivity and success. If you’re confident that you’ve found your passion, you’ve completed an important first step; but you can’t stop there. No one is going to make things happen for you and you can’t impose your will on [...]
On Friday, April 5th, I had the pleasure of joining Laura Click, Valentina Escobar-Gonzalez, and Kerry Gorgone on a panel for new social media marketers at Social Slam in Knoxville, TN. Many people know that I regard Social Slam as the best marketing conference around. This year was even better, not only because I was [...]
Marketers generally consider the 18-49 y/o male demographic as apathetic and elusive. But here’s the thing… Men will spend money on sports-related activities before dropping cash on a $20 co-pay for a much needed doctor’s visit. Sports leagues and franchises have figured out how to tap into the male brain and separate us from our [...]
Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, [...]
Unfortunately Nao Media & Consulting hadn’t been born yet around the time Twitter became hot. Maybe we could’ve been on the forefront of agencies that were growing sports and entertainment brands via Twitter in its early days. Well now we have the opportunity to grow sports brands via Quora, the awesome social network built on [...]
Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. [...]
Last week David Stern announced that he would be stepping down as the NBA commissioner in 2014. He will have spent 30 eventful years on the job with some highs and lows. Like him or not, Stern is a serious brand building son-of-a-gun. In fact, I’m a little scared of the man. It’s hard not to [...]
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