Never Accept Ordinary
The Miami Heat ripped at the end of the second quarter on Sunday in game 5 of the NBA Finals vs. the San Antonio Spurs. The Heat, once down as much as 15, cut the lead down to 7 before Tony Parker hit a buzzer beating lay in. As the game faded into a commercial [...]
Becoming adept at navigating social networks can transform the brand of a retired athlete from “has been” to “savvy navigator.” I recently wrote an article that explored how active athletes can use social media to become fan favorites. In this article, I cover how retired athletes can continue to grow their brand by staying active [...]
Kevin Durant left his agent Rob Pelinka to join Jay-Z’s new sports agency Roc Nation over the weekend. Adding to Skylar Diggins, Robinson Cano, and Geno Smith, Durant is not only the first NBA athlete to join the agency, but by far the biggest name. He is simply a game changer for Roc Nation. It’s [...]
Athletes who aren’t getting the most out of their presence through social media are selling themselves short. If you’re an athlete who wants to get more out of social media, this post is for you. An increased social media presence through quality community management can yield increased fan support and new business opportunities. Every athlete [...]
21 year old Brazilian phenom Neymar was introduced as the face of the Hypervenom, Nike’s latest soccer shoe release, last week at an unveiling. This follows in the footsteps of fellow Brazilians Ronaldo and Ronaldinho, who fronted their varied Nike shoe lines. Much of what people know of Neymar outside of Brazil represents the 2013 [...]
Over the past 15 years, the recording industry has fundamentally shifted their business model. After years of fighting change, the industry has slowly latched on to new technologies, and for the first time since 1999, music sales actually increased, albeit only 0.3 percent. Still, it’s a sign that perhaps the future will be a brighter [...]
David Beckham played his final professional match two weekends ago. His footballing journey took him from Manchester to Madrid, to Los Angeles, ending in Paris. Beckham’s career was unusual from a critical standpoint – while it was his skill set that made him an international right midfielder, it was his looks that made him into [...]
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